Economic Recovery Logos

The Obama administration is branding the recovery.  These logos have me in a twist. I keep going back to look at them. I don’t know how I feel yet. Confused. Unsure. Funny feelings. Kabel is a good type choice for TIGER. The font works with the angle of the stripes (the “T” and the “E” in particular), it’s clunky-legible even with the contrasty stripes. Still don’t know.

The thing with the ARRA logo is that I think it looks like they went to istockphoto.com and picked out some vector art and goofed around with it. You know? That said, it’s an improvement over basically all the crap UG Gov and NGO logos out there. But by much? Don’t think so.

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