Warmer, fuzzier logos

The New York Times had this little feature in it today about how companies are redesigning logos the reflect the times.

“The economy is the No. 1 influence this year,” said John H. Bredenfoerder, a color expert and design director at Landor Associates, the brand-consulting company that produced the new Cheer detergent emblem. Amid all the gloom, he said, “people need a little joy in their lives.”

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