Really?


Old and new

Gap’s new branding (yes, that was the new logo on the right) has been met with near universal disdain, if not outright hostility. As a result, Gap is scrapping it and reverting back to the old logo.

One can see what the rebranding was meant to accomplish, but this logo misses the mark. Instead of looking modern and forward-looking, it looks like a logo for an IT company — circa 1998. No retail allure.

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