Starbucks Digital NetworkPosted: October 20, 2010
The Starbucks Digital network launched today. I’m not a big Starbucks fan, but this is just plain smart — for Starbucks and the content providers involved. Via Mashable.
Brotman describes SDN as a localized five channel network with curated content from the best sources in the following categories: News, Entertainment, Wellness, Business & Careers and My Neighborhood.
In the News channel, customers will have unfettered access to the Wall Street Journal, USA Today and The New York Times. Brotman explained that access to the latter of the two will be the paid versions not available for free to readers anywhere else.
When it comes to entertainment, Starbucks will offer free Apple iTunes downloads. Brotman promises even “more exciting Apple stuff” in the future, noting that the two brands have a strong relationship. Nickelodeon is offering free access to Nick Jr. Boost via SDN. The offering should appeal to parents trying to entertain their kids by giving unrestricted access to educational games that aren’t usually free.